Also if you look at Google owning web advertising with a critical eye, one question seems to appear to me.
How is it that Google has become essentially the equivalent of a broadcast advertiser in a narrowcast distributed ownership venue like the web.
The answer as I see it is, that we are still accustomed to the old ways and have a tough time trying the new models and tend to leap on the biggest bandwagon out of fear. Fear of missing out on the imaginary gravy train.
How is it that Google has become essentially the equivalent of a broadcast advertiser in a narrowcast distributed ownership venue like the web.
The answer as I see it is, that we are still accustomed to the old ways and have a tough time trying the new models and tend to leap on the biggest bandwagon out of fear. Fear of missing out on the imaginary gravy train.