I'm sorry but that first video is hilarious. That's the stuff Silicon Valley HBO makes fun of. I'm all for people working together to make the world a better place but I was in tears of laughter at that. I was looking for a (Made by HBO) disclaimer somewhere.
The product itself looks great. But paying some marketing firm to dress up Instagram models in outfits designed to evoke the feeling of a greek village seems like a questionable use of money.
