Please don't call people Gurus. I've had at least three lousy experiences working with people who referred to themselves as Gurus. Some of them didn't even know the dictionary definition of the word. I feel I have dodged a number of bullets since then, by developing a healthy prejudice against self-titled Gurus.
But that's just the thing -- most people referring to themselves as ninjas are designers aspiring to be devs, and they are usually cute chubby smiling guys who tend to stumble on their own feet. Hardly something to be afraid of!