If that was the one advertising the $29 special offer one year print subscription then I think they probably need the money.
I just subscribed to the print edition because I like glossy magazines with high resolution illustrations. I can take it in and show it around to students and other teachers.
Because I'm in Europe, I got to pay $30 postage (always an issue) and had, as always, to sign up through a registration process, select product and postage and then finally nominate PayPal at the checkout.
The subscription is non-repeating, so a definite limit: I get 6 glossy magazines for about £7 each.