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How did the trial conversion go? Do you have a lot of in-app prompting and email around conversion?

We tried that at Cronitor in 2015 but we saw less engagement from users who started a trial without a cc and less engaged users, predictably, converted at a lower rate for us.



I have no in-app prompting at all, and I have a simple 5-email benefits-oriented email series (via customer.io).

I don't have enough numbers for things to be meaningful (it's a small-scale SaaS), but I seem to recall that removing the CC without onboarding initially was not great, and things improved with the onboarding tour (sorry if I cannot be much more specific!).

Removing the CC avoided the need to handle refunds for some people, which was a bit of hassle to handle.


> sorry if I cannot be much more specific

It's much appreciated anyway. Sharing of the secret sauce is what makes this forum so valuable to the tech community.




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