OK fine - the consumer pays VAT. In that case I would say that Google performs a certain amount of work and as a result consumers end up paying more VAT. I'm pretty sure that if Google stopped displaying ads in the UK then the total VAT collected by the UK government would shrink.
Regardless, you still don't understand VAT. The consumer pays VAT, not the business. It just happens to be collected by the business.
VAT is not charged on exports.
It's a consumption tax levied on individuals, not a tax levied on business profits.
Google generates nothing as the money would simply be spent on something else.
So I pay VAT, you pay VAT, companies do not pay VAT, they merely collect it.