I hope there's a bigger backlash to Google blacklisting/whitelisting certain features on websites they deem worthy/unworthy.
It's one thing to discriminate against certain sites in Search, where Google owns the webpages and servers. But to discriminate against the open web so that their services have an advantage over startups and smaller publishers is beyond unethical. At this point they're starting to act like a monopolistic ISP and should be called out for it.