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> Now imagine the value of knowing what you spend every single dollar on, how often you're shopping at a competitor, what time of day you're most likely to swipe your card, etc.

I'm curious what the harm here is. Are they going to blackmail people who shop at their competitors?



It's basically Facebook on steroids in terms of how much information they're going to have on their users. And, unlike Facebook, this "free" platform self-selects only the most valuable users (for marketing purposes): those with disposable income.




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