Yep. More than a decade ago, I formulated this rule: if it doesn't say what it wants in the first 3 sentences, I ain't reading it.
I'd also suggest one more thing: do not send emails on which you expect a response on Friday evening. It'll be gone and forgotten by Monday. Send it on Monday morning instead. OTOH if you'd like to bury some mildly bad news, Friday evening is a perfect time to send it out, for the same reason.
I'd also suggest one more thing: do not send emails on which you expect a response on Friday evening. It'll be gone and forgotten by Monday. Send it on Monday morning instead. OTOH if you'd like to bury some mildly bad news, Friday evening is a perfect time to send it out, for the same reason.