>We shouldn't expect the companies to be "fair&transparent", especially given the documented evidence that it's unprofitable. It's really the job of the governments to impose fairness rules. E.g. in Europe you don't see prices without tax - I believe they're not legal.

Governments have little appetite to tackle any of this within the tourist industry. All the fleecing is just adding tax revenue by skimming it off people who don't live there and won't vote for you. It's perfect. As long as it never hits a point where it starts discouraging tourism nobody is going to care.