The competitor didn’t know what he was doing, pretty much. He hacked an MVP together with Rails in Heroku, then when people flooded in, he couldn’t scale up and the site kept crashing. By the end of day two, there were articles and publicity about my friend’s site, and then it became a flywheel. He eventually made it work, of course, but the botched launch gave my friend a HUGE advantage (and paying users). I bet he’s paying a ton of money and still trying to scale on Heroku (I made a considerable amount of money as a consultant fixing cases like that too)

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