They aren't selling to individual programmers, they're selling to CTOs and other executives, the people who have the power to make spending decisions on which cloud solution to use.

"Whoever it is sure ain't a good marketer. They really don't know who they're marketing to"

Or maybe they are a good marketer, and you're the one who doesn't know who they're marketing to? I am not in marketing, but products with ad copy that doesn't entice me at all make billions of dollars.