It says "Open source product analytics" front and center, and then it goes on to elaborate. I grant you that there are features in the screenshot which are not clearly described in the homepage, but it's hyperbole to say it's impossible to figure out what this does from reading the homepage.
"Understand your users." So like, translation? People with accessibility issues?
"Build a better product." But you don't know what my product is, and I still don't know if you can help me achieve that goal because a service for everyone is a service for nobody.
"Join 1000 companies" Is 1000 a lot? It is if they are fortune 5000 companies, but not a lot if it's Shopify dropshippers or people selling Amway. If you name names, I can quickly decide if I belong in this group.
"Try hosted or self-managed" I still don't know what you're trying to pitch me, so how can I possibly know what to click on?
"Open source product analytics" - wait, are you an open source analytics tools, or an analytics tool for my open source product?
"Understand users and events" So it can tell me how my churn will be impacted by COVID-19 and who is in need of special attention during the Black Lives Matter protests?
I could go on and on, and no - I'm not being difficult or contrarian... they have one opportunity to convince me that I'm in the right place and they have what I need. They don't make any kind of attempt to compare or contrast what they are offering to current products I'm likely already using or existing behaviours that I'll be able to change.
The whole thing basically screams "if you're here, you already know what this is". That's a missed opportunity and it's what inspired me to post.
