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You don't need to be good at selling.

If you are first starting out then what you really need to do is find/build a product that your customers want. You can't sell a product that no one wants. If you are a master seller and if you somehow manage to sell something no one wants then it won't scale.

Try to have calls with potential customers who are interested in your product. If your product is solving a problem then it should be easy to have calls and the customer will ask to buy it. If not, try to understand what they need and iterate.

Maybe this is just your way of procrastinating. I procrastinate from building a company because I tell myself I'm not a software engineer, but I could find a way to do it if I really really wanted to.

If you still feel like you want advice on selling, happy to offer it since I've been doing for my entire career at startups.



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