I remember the excitement and hype growing as a teenager, back in 1985 when it was about to happen again. Epic stories about 1963, predictions about favorites who spent hours in freezers to prepare, talk about how the winner would become immortal (Evert van Bentem, still remember his name, he won again 2 years later.) It was obviously broadcast live on local TV too.
And that was all just in Belgium.
It’s a huge thing.