> That falls under corporate PR, and some corporate PR is actually interesting.
I am going to put a question mark next to this dichotomy, and here's why.
This idea that you have "authenticity" vs. "corporate PR" is no longer true.
For sure, there's still what we think of as "corporate PR" (Look at our employees volunteering! Look at the award we won!). But fundamentally, this idea that there are "corporates" and there are "workers" is fast becoming dated. You don't have to be a freelancer or an indie hacker with a SaaS side project to be a company of 1. You, and everyone else in the knowledge-work economy is a company of 1.
The lines between who's "in" (an employee) and who's "out" (unemployed) are really blurred - and will only become more so. Contractors; freelancers; side-projects; these are all manifestations of the same thing.
So when I say "my content" and you say "it's your corporate PR" I think is the wrong way to look at it:
Trust IS personal. Views ARE personal. Heck, employment IS personal.
> Your example seems to be more about you talking about potential client pain points.
No, it really isn't. Anyone who builds stuff, side-projects or otherwise, knows you CAN build all sorts of stuff, but the question is whether you SHOULD. To understand what's worth building, I was - and still am - having a lot of conversations with clients. LinkedIn made it a whole lot easier, of course. the pain points are not "potential", they're real. And because the building is done is tandem with the market, it's hardly a wonder I position the services as a solution to those pain points.
Maybe I got it all wrong but it seems to me this is what Steve Blank was talking about in the "The 4 steps to the epiphany."
I think you have a poor understanding of why the average LinkedIn user cares about their job. Most people would quit immediately if money wasn’t a concern, so the idea of spending time posting about their career for fun comes off as extremely fake and inauthentic. Your motivation is different from normal which is why you don’t get it. Are you self employed?
I am going to put a question mark next to this dichotomy, and here's why.
This idea that you have "authenticity" vs. "corporate PR" is no longer true. For sure, there's still what we think of as "corporate PR" (Look at our employees volunteering! Look at the award we won!). But fundamentally, this idea that there are "corporates" and there are "workers" is fast becoming dated. You don't have to be a freelancer or an indie hacker with a SaaS side project to be a company of 1. You, and everyone else in the knowledge-work economy is a company of 1.
The lines between who's "in" (an employee) and who's "out" (unemployed) are really blurred - and will only become more so. Contractors; freelancers; side-projects; these are all manifestations of the same thing. So when I say "my content" and you say "it's your corporate PR" I think is the wrong way to look at it: Trust IS personal. Views ARE personal. Heck, employment IS personal.
> Your example seems to be more about you talking about potential client pain points.
No, it really isn't. Anyone who builds stuff, side-projects or otherwise, knows you CAN build all sorts of stuff, but the question is whether you SHOULD. To understand what's worth building, I was - and still am - having a lot of conversations with clients. LinkedIn made it a whole lot easier, of course. the pain points are not "potential", they're real. And because the building is done is tandem with the market, it's hardly a wonder I position the services as a solution to those pain points.
Maybe I got it all wrong but it seems to me this is what Steve Blank was talking about in the "The 4 steps to the epiphany."