I can't see how you could possibly take Facebook's self-serving claims at face value. How does it compare to the revenue that has shifted away from news organizations to Facebook? How can you verify Facebook's claims when Facebook controls the platform and the data?

The market dominance of a couple platforms is exactly the problem here. No organization is in a good bargaining position against them and so soon there will be regulation.

It's already working. Google is busy making deals. Facebook will do the same eventually.