TikTok most definitely filled the void left by Vine. Vine was short video, usually chopped up, lots of one person skits. That type of content was not popping up on Instagram or Snapchat. Snapchat video would disappear, Instagram video felt more like a typical Instagram post but with video, or just throw away stories.
TikTok came in with short videos, collaboration tools, audio sharing, and has a realness that Instagram does not.
Also funny enough many Viners lived together in the same building so they could collaborate. We saw the same thing happen with TikTok.
Vine had almost as many active users as Twitter, yet there are users actually claiming no one used it. smh
The service failed because it was in high competition and they lost momentum. While Tiktok succeeded simply because it was fresh, appeared at a time when demand for personal and videos was growing, and offered the right combination of UX that satisfied its target audience.
vine was used by almost no one. tiktok didn’t fill a void, it created a new space. all the reasons tik tok is successful didn’t exist on vine. the only thing they share is video
TikTok came in with short videos, collaboration tools, audio sharing, and has a realness that Instagram does not.
Also funny enough many Viners lived together in the same building so they could collaborate. We saw the same thing happen with TikTok.