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I remember BREW but barely used more than the demos: we were in San Diego and Qualcomm was trying to get local developers interested. We had a few clients considering it but the terms we were getting were eye-watering: if memory serves, it was $50k or more per carrier just to be listed for sale, plus a big chunk of the purchase price, and that was just a floor — the carriers wanted to adjust up based on your perceived ability to pay. We had some household name clients but just having money didn’t mean they would entertain the idea of adding so much fixed cost to the project just to see if it’d eventually become popular enough to break even.


The BREW conference charged $5k each to attend. We would come up with speaking topics to get gratis badges...




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