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No. This is not dystopian. That is over-dramatic. We’re not talking about the loss of meaningful society. And iOS and Apple are not the whole of society. This is capitalism, plain and simple. Market position creates behavior, the market attempts to route around.


> And iOS and Apple are not the whole of society.

I dont think it is over-dramatic. It is little exaggerated to make the point, but not over-dramatic for sure. The Smartphone impact to our society will be if not already unprecedented. We will ( unfortunately ) "live" on our Smartphone.

For those who have been looking forward to Smartphone since ( Apple ) Newton era, which is now coming close to 30 years, this has been long time coming. But now we are actually here, it is kind of scary the direction we are heading.


More economic activity is shifting from meat space and onto our phones over time. Apple’s idea that they deserve a 30% cut of “economic activity that happens on an iDevice” will appear ever more expansive.

During the pandemic, when fitness classes shifted to virtual video sessions, Apple demanded a 30% cut because what was once an offline “delivery of the goods” became online and iPhone -facilitated. What’s so dystopian about this example is that a virtual gym session is not too different from any kind of remote work.

Under the “value is delivered over an iDevice” philosophy, Apple’s tax can take a bite from nearly any plate in the economy.




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