You know, reading all of the replies, some in stark agreement, some essentially calling me ridiculous (no offense taken), I think you've hit the nail on the head.
I've been in the camp of price insensitive - to a degree - I buy things I'm used to and watch prices go up and up and up. Someone who is more savvy and perhaps open minded doesn't see such increases. So we both think each other are crazy when talking about expenditures.
That actually helps me understand both sides - so thanks for putting it plainly.
It's interesting to me to go back and reread all the replies with that mindset. Seems there is much disagreement as to which more accurately represents expenditures.
My wife actually works in the retail analytics industry. They're all buying up data solutions and hiring analysts and data scientists. You bet they have algorithms that spit out "increase the price of kombucha in San Francisco, you'll see your profit margin increase with no downside."
I've been in the camp of price insensitive - to a degree - I buy things I'm used to and watch prices go up and up and up. Someone who is more savvy and perhaps open minded doesn't see such increases. So we both think each other are crazy when talking about expenditures.
That actually helps me understand both sides - so thanks for putting it plainly.
It's interesting to me to go back and reread all the replies with that mindset. Seems there is much disagreement as to which more accurately represents expenditures.