pg has also gotten into bed with Yuri Milner and his DST firm. You will notice that both Zynga and Groupon are recipients of DST funds, so it's no surprise that pg is promoting Pincus and Mason. In fact, I have no doubt that if any of the new batch of YC startups were to become successful and IPO, this sort of behaviour that Pincus is trying to pull may be emulated. When you lie with dogs you get fleas, etc.