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Or it's actually a toy.

Like 99% of "social" apps, including Foursquare. See what that other commented pointed out about the sliding downward trend of checkins.



There is no sliding downward trend of checkins.


There's been many articles on HN over the last few months saying there is. I'll try find some, but the basic gist was, there may be more users but there are a lot less checkins per user.




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