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> Gamers are used to buy shiny new hardware to run their games.

I think you meant “Gamers that have the money to spare are used to buy shiny new hardware to run their games”.

You can get a subscription for $10/mo. That's $120 every year. That's a hell of a deal for a casual gamer that doesn't want to spend the money on a PC.



There is also a huge amount of free to play games for this audience.




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