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You say that until you travel somewhere in Eastern Europe, South America, or Southeast Asia, and realize that 90% of the Western Internet is completely and utterly broken. Everything besides Google, Facebook, etc. (Because they’ve invested in solving the problem) are practically unusable.

The problem isn’t just TTFB or latency, as some people are implying, it’s poor interconnectivity at the transit provider level. Those links are frequently congested and experience fiber cuts, and unless you’re peered in that country your application is going to perform poorly. The companies who understand this have a first mover advantage in some of the fastest growing economies in the world.





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