While I don't think online fan communities represent anything except weird online behavior, it doesn't even matter. Go to /r/Apple and look for people specifically proclaiming the superiority of iphones over android devices. Surely, there are some, but even in there, the vast majority of users just don't give a shit. However, if a search results point me to reddit when looking up something up about my Samsung phone, you'd think it was a Red Sox VS. Yankees rivalry. It's a one-sided rivalry between two user bases. It's bizarre. It's a phone. It's someone else's phone.