They've basically structured it as a business plan competition, not a startup competition. Not sure what kind of businesses they were looking to attract with this, but it doesn't seem very well suited to what we tend to think of as a "startup."
Agreed... It is based on the format of a BPC. The guys writing the checks are old school, old money ;)
I've talked to them about next year incorporating Lean Methodology. Executive Director is open to it, but for now, they're off and running with plenty to do.