"the look and feel of a regular pair of glasses" is... one way to describe it. They look totally goofy. But the tech seems amazing, assuming those videos actually reflect reality (which is hard to say, since this is not a real product, just a prototype announcement).
"the look and feel of a regular pair of glasses... as depicted on any cartoon caricature of a nerd". It's really impressive if they fit that much into the frame, but they're thick.
I hate to knock the design when the tech is so cool but it seems like this would be exactly the occasion to go for a futuristic cyberpunk-visor look, as opposed to dork glasses.