> For example, if 5.9 million of those 6 million people would have bought the larger iPhone model anyway, then you didn't actually gain much by offering the Mini unit.
If nothing else, you could still give the mini a higher margin and make some gains that way.
That’s another issue, those same users won’t tolerate paying more for a smaller phone. They’re picky and principled, which is a customer type that is just not worth chasing at scale.
Hi, my name is PickyAndPrincipled. Ha, that describes me perfectly and is the reason why I still use a Pixel 4a. It works still great and has a nice form factor.
If nothing else, you could still give the mini a higher margin and make some gains that way.