I work on translation technology, and have seen some pretty bad examples of companies choosing names that have bad connotations elsewhere.
One of my favorites is Evite, which means "avoid!" in Spanish, not exactly a good name for a party invite service.
The all time winner for badly named tech products was the Commodore Pet Computer, which was launched with great fanfare in France (and elsewhere). The only problem is pet means "fart" in French.
One of my favorites is Evite, which means "avoid!" in Spanish, not exactly a good name for a party invite service.
The all time winner for badly named tech products was the Commodore Pet Computer, which was launched with great fanfare in France (and elsewhere). The only problem is pet means "fart" in French.