A different article, which I'm having trouble tracing back now, mentioned that this acquisition is more like the same company owning match.com and tinder.
Does anyone know if the intention to leave both up?
"Rascoff said in an interview that the deal to buy Trulia signals that Zillow is creating a portfolio of online real estate brands, which lets the company appeal to the broadest audiences and attract the biggest set of real estate advertisers. The strategy is akin to how IAC/InterActiveCorp (IACI) has multiple online dating brands such as Match.com and Tinder, he said."
Seems odd to leave both up when they're so similar.
Does anyone know if the intention to leave both up?
article: http://www.bloomberg.com/news/2014-07-28/zillow-to-acquire-t...
"Rascoff said in an interview that the deal to buy Trulia signals that Zillow is creating a portfolio of online real estate brands, which lets the company appeal to the broadest audiences and attract the biggest set of real estate advertisers. The strategy is akin to how IAC/InterActiveCorp (IACI) has multiple online dating brands such as Match.com and Tinder, he said."
Seems odd to leave both up when they're so similar.